Teaching Note | HBS Case Collection | September 2009

Mercury Athletic: Valuing the Opportunity (Brief Case)

by Timothy A. Luehrman and Joel L. Heilprin


Teaching Note to 4050.

Keywords: Mergers & Acquisitions; valuation; Sensitivity analysis; Valuation; Mergers and Acquisitions;


Luehrman, Timothy A., and Joel L. Heilprin. "Mercury Athletic: Valuing the Opportunity (Brief Case)." Harvard Business School Teaching Note 094-051, September 2009.