Case | HBS Case Collection | May 2011

The Morrison Company

by Steven C. Wheelwright and Paul Meyers


The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as smart labels for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the past year and production levels have had to increase to meet monthly and quarterly shipping targets. However, the increase has exacerbated existing manufacturing problems and has led to increased shipping delays and inadequate inventory on hand. In addition, sales to pharmaceutical companies are increasing while sales to retail companies are much lower than forecast. The newly hired director of operations must address the short-term problems quickly and devise a long-term solution for improving the company's operational capabilities.

Keywords: Quantitative analysis; technology; operations management; Product lines; manufacturing; capacity planning; Production Planning; Technology; Strategy; Production; Organizational Structure; Infrastructure; Product Development; Manufacturing Industry; Retail Industry; Pharmaceutical Industry; Electronics Industry;


Wheelwright, Steven C., and Paul Meyers. "The Morrison Company." Harvard Business School Brief Case 114-564, May 2011.