Chapter | Social Psychology of Consumer Behavior | 2009

The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice

by Ap Dijksterhuis, Rick B. Van Baaren, Karin C. A. Bongers, Maarten W. Bos, Matthijs L. Van Leeuwen and Andries R. Van der Leij

Keywords: Cognition and Thinking; Perception; Consumer Behavior; Complexity; Decision Choices and Conditions;

Citation:

Dijksterhuis, Ap, Rick B. Van Baaren, Karin C. A. Bongers, Maarten W. Bos, Matthijs L. Van Leeuwen, and Andries R. Van der Leij. "The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice." Chap. 4 in Social Psychology of Consumer Behavior, 89–108. New York, U.K.: Psychology Press, 2009.