Article | European Business Review | May 2011
by Neeru Paharia, Anat Keinan and Jill Avery
Keywords: Brands and Branding; Economics;
Citation:
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011). (Invited Article.)
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