Case | HBS Case Collection | September 2010

New Heritage Doll Company

by Timothy A. Luehrman and Heide Abelli


A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures.

Keywords: Forecasting; capital budgeting; Resource management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry;


Luehrman, Timothy A., and Heide Abelli. "New Heritage Doll Company." Harvard Business School Brief Case 104-212, September 2010.