Case | HBS Case Collection | April 2012 (Revised March 2013)

Social Strategy at Harvard Business Review

by Mikolaj Jan Piskorski and David Chen

Abstract

The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue generation and strategy integration into HBR's core. To that end the company created two parallel projects, each tasked with developing two concrete new offerings that leveraged social dynamics on social platforms, while at the same time creating revenues or slashing costs for HBR. Now it has to choose between four different projects.

Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States;

Citation:

Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at Harvard Business Review." Harvard Business School Case 712-481, April 2012. (Revised March 2013.)