| HBS Case Collection
(Revised from original 2012 version)
Social Strategy at American Express
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and asks them to pick one.
Partners and Partnerships;
Financial Services Industry;
Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, March 2013. (Revised from original April 2012 version.)