Case | HBS Case Collection | March 2012 (Revised December 2012)

Foro Energy (A)

by Joseph B. Lassiter III, William A. Sahlman and James McQuade


Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual property (IP) portfolio, which provided Foro with the flexibility to pursue a number of different business models. The market potential for oilfield applications was large, as global spending in the O&G E&P industry was expected to approach $600 billion in 2012.

Keywords: Disruptive Innovation; Growth and Development Strategy; Entrepreneurship; United States;


Lassiter, Joseph B., III, William A. Sahlman, and James McQuade. "Foro Energy (A)." Harvard Business School Case 812-136, March 2012. (Revised December 2012.)