Supplement | HBS Case Collection | March 2012 (Revised April 2013)

V-Cola: Confidential Instructions for Price Down

by Ian Larkin

Abstract

This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.

Keywords: Negotiation;

Citation:

Larkin, Ian. "V-Cola: Confidential Instructions for Price Down." Harvard Business School Supplement 912-049, March 2012. (Revised April 2013.)