Supplement | HBS Case Collection | 2013 (Revised from original 2012 version)

V-Cola: Confidential Instructions for Price Down

by Ian Larkin

Abstract

This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.

Citation:

Larkin, Ian. "V-Cola: Confidential Instructions for Price Down." Harvard Business School Supplement 912-049, April 2013. (Revised from original March 2012 version.)