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• Case | HBS Case Collection | 2013 (Revised from original 2013 version)

  OrganJet and GuardianWings

  Julie Battilana, James Weber, Julie Battilana and James Weber

  Citation:

  Battilana, Julie, and James Weber. "OrganJet and GuardianWings." Harvard Business School Case 413-068, April 2013. (Revised from original February 2013 version.)

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• Case | HBS Case Collection | 2013 (Revised from original 2013 version)

  OrganJet and GuardianWings

  Julie Battilana, James Weber, Julie Battilana and James Weber

  Citation:

  Battilana, Julie, and James Weber. "OrganJet and GuardianWings." Harvard Business School Case 413-068, April 2013. (Revised from original February 2013 version.)

  CiteView DetailsPurchase

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• Article | Management Science | April, 2013

  Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation

  Julie Battilana and Tiziana Casciaro

  We propose a relational theory of how change agents in organizations use the strength of ties in their network to overcome resistance to change. We argue that strong ties to potentially influential organization members who are ambivalent about a change (fence-sitters) provide the change agent with an affective basis to coopt them. This cooptation increases the probability that the organization will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change outright (resistors) are an effective means of affective cooptation only when a change diverges little from institutionalized practices. With more divergent changes, the advantages of strong ties to resistors accruing to the change agent are weaker, and may turn into liabilities that reduce the likelihood of change adoption. Analyses of longitudinal data from 68 multi-method case studies of organizational change initiatives conducted at the National Health Service in the United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as tools of political influence through affective mechanisms.

  Citation:

  Battilana, Julie, and Tiziana Casciaro. "Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation." Management Science 59, no. 4 (April, 2013): 819–836.

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