More from these Authors

• Teaching Note | HBS Case Collection | 2013

  Mutti Spa

  Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman

  Keywords: Agribusiness; brands and branding; food; Brands and Branding; Food and Beverage Industry; Italy;

  Citation:

  Alvarez, Jose B., Carin-Isabel Knoop, Aldo Sesia, and Mary Shelman. "Mutti Spa." Harvard Business School Teaching Note 513-069, May 2013.

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• Book | 2013

  What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential

  Robert Steven Kaplan

  How do you create your own definition of success—and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to "success" as defined by those around us—and ultimately, are left feeling dissatisfied. Each of us is unique and brings distinctive skills and qualities to any situation. So why is it that most of us fail to spend sufficient time learning to understand ourselves and creating our own definition of success? The truth is, it can seem so natural and so much easier to just do what everyone else is doing—for now—leaving it for later to develop our best selves and figure out our own unique path. Is there a road map that will enable you to defy conventional wisdom, resist peer pressure, and carve out a path that fits your unique skills and passions? Harvard Business School's Robert Steven Kaplan, leadership expert and author of the highly successful book What to Ask the Person in the Mirror, regularly advises executives and students on how to tackle these questions. In this indispensable new book, Kaplan shares a specific and actionable approach to defining your own success and reaching your potential. Drawing on his years of experience, Kaplan proposes an integrated plan for identifying and achieving your goals. He outlines specific steps and exercises to help you understand yourself more deeply, take control of your career, and build your capabilities in a way that fits your passions and aspirations. Are you doing what you're really meant to do? If you're ready to face this question, this book can help you change your life.

  Keywords: career planning; vocational guidance; Job satisfaction;

  Citation:

  Kaplan, Robert Steven. What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential. Boston, MA, USA: Harvard Business Review Press, 2013.

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• Case | HBS Case Collection | 2013 (Revised from original 2013 version)

  Mutti Spa

  Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman

  Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti Spa, ran the 113-year old Parma, Italy-based tomato-processing company. Mutti sales grew from €11 million in 1995 to €185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move into a leadership position in several countries around the world. What was next for the family firm and brand leader from northern Italy's Emilia-Romagna region? How would the singularly focused, consensus-driven firm fare in an increasingly competitive, globalizing retail landscape?

  Keywords: Agribusiness; strategy; Plant-Based Agribusiness; Family Business; Competitive Strategy; Global Strategy; Retail Industry; Agriculture and Agribusiness Industry; Italy;

  Citation:

  Alvarez, Jose B., Carin-Isabel Knoop, and Mary Shelman. "Mutti Spa." Harvard Business School Case 513-034, April 2013. (Revised from original January 2013 version.)

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