Background Note | HBS Case Collection | February 2012 (Revised June 2012)

The Market for Consumer Finance

by Joseph L. Bower and Michael Norris


This note describes the market for consumer finance products in the United States. The note focuses on the changes in supply and demand that have occurred since the mid-20th century, and highlights recent approaches to finance for low-credit rated borrowers.

Keywords: Financial Markets;


Bower, Joseph L., and Michael Norris. "The Market for Consumer Finance." Harvard Business School Background Note 312-041, February 2012. (Revised June 2012.)