Supplement | HBS Case Collection | January 2012

Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)

by James K. Sebenius

Keywords: Brands and Branding; Beauty and Cosmetics Industry;

Citation:

Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)." Harvard Business School Video Supplement 912-701, January 2012.