Chapter | Legends in Marketing: Philip Kotler | 2012

The Impact of Web 2.0 on Business-to-Business Marketing

by Thomas J. Steenburgh and Das Narayandas

Keywords: Web; Marketing;

Citation:

Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 in Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. Sage Publications, 2012.