|
Chapter
| Legends in Marketing: Philip Kotler
| 2012
The Impact of Web 2.0 on Business-to-Business Marketing
by
Thomas J. Steenburgh and Das Narayandas
|
Keywords: Web;
Marketing;
Citation:
Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 in Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth, and Ravi S. Achrol, 114–122. Sage Publications, 2012.