Supplement | HBS Case Collection | January 2012 (Revised November 2012)

Ultimate Fighting Championship: License to Operate (B)

by George Serafeim and Kyle Welch

Abstract

The case describes the financial performance and business development of UFC after the change in ownership that happened in 2000, until 2004, when the owners are considering exiting the business.

Keywords: Sports; Sports Industry;

Citation:

Serafeim, George, and Kyle Welch. "Ultimate Fighting Championship: License to Operate (B)." Harvard Business School Supplement 112-081, January 2012. (Revised November 2012.)