Background Note | HBS Case Collection | December 2011 (Revised July 2013)

Hypothesis-Driven Entrepreneurship: The Lean Startup

by Thomas Eisenmann, Eric Ries and Sarah Dillard

Abstract

Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whether to persevere with their business model, "pivot" by changing some model elements, or abandon the startup. This note describes, step-by-step, how to follow the hypothesis-driven approach when evaluating entrepreneurial opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods.

Keywords: Entrepreneurship; Business Startups;

Citation:

Eisenmann, Thomas, Eric Ries, and Sarah Dillard. "Hypothesis-Driven Entrepreneurship: The Lean Startup." Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.) (request a courtesy copy.)