| HBS Case Collection
(Revised May 2016)
Marine Harvest: Leading Salmon Aquaculture
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.
Keywords: Growth and Development Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;