Background Note | HBS Case Collection | December 2011 (Revised March 2013)

The Product Manager

by Jeffrey Bussgang, Thomas Eisenmann and Robert Go

Abstract

Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early- vs. late-stage startups, business- vs. engineering-driven cultures); and 5) the attributes of effective PMs.

Keywords: Product Marketing; Product Development; Product Design;

Citation:

Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised March 2013.)