Case | HBS Case Collection | December 2011 (Revised November 2012)

Sustainable Tea at Unilever

by Rebecca M. Henderson and Frederik Nellemann

Abstract

Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.

Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry;

Citation:

Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)