| HBS Case Collection
(Revised from original 2011 version)
Sustainable Tea at Unilever
Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.
Keywords: Environmental Sustainability;
Corporate Social Responsibility and Impact;
Agriculture and Agribusiness Industry;
Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, November 2012. (Revised from original December 2011 version.)