Teaching Note | HBS Case Collection | December 2011 (Revised April 2012)

BBVA Compass: Marketing Resource Allocation (TN)

by Sunil Gupta

Keywords: Marketing; Resource Allocation;

Citation:

Gupta, Sunil. "BBVA Compass: Marketing Resource Allocation (TN)." Harvard Business School Teaching Note 512-051, December 2011. (Revised April 2012.)