Case | HBS Case Collection | 2012 (Revised from original 2011 version)

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (Supplement)

Format: Print

8 pages

Citation:

Coles, Peter A., and Elena Corsi. "On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (Supplement)." Harvard Business School Case 912-023, April 2012. (Revised from original December 2011 version.)

SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings—and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light of regulatory requirements, and some existing taxi booking vendors feel threatened by SaferTaxi's efforts to enter the market. As SaferTaxi attempts to satisfy these diverse constituents, international competition looms. What should SaferTaxi's founders do next?

As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow adjust its approach in order to address complaints?

General Information

Academic Programs

Alumni

Faculty & Research

Recruit

Resources

Faculty & Research

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (Supplement)

About the Author

More from the Author

Contact

Related Links

Resources