Case | HBS Case Collection | November 2011

Attack of the Clones: Birchbox Defends Against Copycat Competitors

by Peter A. Coles and Benjamin Edelman

Keywords: Competition; Competitive Strategy;

Citation:

Coles, Peter A., and Benjamin Edelman. "Attack of the Clones: Birchbox Defends Against Copycat Competitors." Harvard Business School Case 912-010, November 2011. (request a courtesy copy.)