Supplement | HBS Case Collection | December 2011

Haier's U.S. Refrigerator Strategy

by Pankaj Ghemawat, Thomas M. Hout and Jordan Siegel

Keywords: Marketing Strategy; Manufacturing Industry; United States;

Citation:

Ghemawat, Pankaj, Thomas M. Hout, and Jordan Siegel. "Haier's U.S. Refrigerator Strategy." Harvard Business School Spreadsheet Supplement 712-803, December 2011.