| HBS Case Collection
(Revised March 2014)
Jaipur Literature Festival — Beyond the Festival Template
Jaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur. JLF provided a platform for international authors and Indian language authors from the subcontinent to engage in a literary dialogue. By 2011, JLF attracted the largest festival audience in the Asian Pacific region with approximately 60,000 visitors from 24 countries. It featured 224 speakers in 140 sessions, and 100 musicians in 20 concerts. Success had already changed the character of the festival from the earlier more intimate days and had created a momentum that, if not managed correctly, could compromise goals such as the democratic ethos of the festival. While JLF had achieved explosive growth and critical success, its expenses still exceeded its revenue. Could JLF find an organizational and financial "template" which could sutain the festival into the future?