| HBS Case Collection
(Revised December 2012)
Rent the Runway
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order to serve a broader range of customer segments with a wider selection of products, (e.g., accessories, maternity wear).
Keywords: lean startup;
Growth and Development Strategy;
Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)