Case | HBS Case Collection | November 2011 (Revised March 2013)

China Life: Micro Insurance for the Poor

by Shawn Cole and Lilei Xu

Abstract

China Life must decide whether to accept the government's "invitation" to develop a microinsurance product for the rural poor. Can it be done profitably?

Keywords: Social Enterprise; Insurance; Insurance Industry; China;

Citation:

Cole, Shawn, and Lilei Xu. "China Life: Micro Insurance for the Poor." Harvard Business School Case 212-030, November 2011. (Revised March 2013.)