Case | HBS Case Collection | November 2011 (Revised May 2013)

The Freelancers Union (A)

by Michel Anteby and Erin McFee


Sara Horowitz faces a major strategic decision. Founder and CEO of the Freelancers Union, Horowitz has worked tirelessly to operationalize her new mutualist ideals, which comprise collective strength, independence, and shared protections. In 2008, she plans to move the organization into the health insurance industry in an effort to support a multi-generational outlook for the well-being of the union's members. Over the past 17 years, she has worked to create a culture of innovative thinking and member-oriented service. Horowitz sees a more active role in managing the health care of members as the logical next step. As objections from member representatives mount, she and her team must decide how to proceed.

Keywords: Labor Unions;


Anteby, Michel, and Erin McFee. "The Freelancers Union (A)." Harvard Business School Case 412-056, November 2011. (Revised May 2013.)