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Case
| HBS Case Collection
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2012
(Revised from original 2011 version)
Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'
by
Michael Beer and Russell A. Eisenstat
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Abstract
The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed.
Keywords: Corporate Strategy;
Medical Devices and Supplies Industry;