Case | HBS Case Collection | October 2011 (Revised June 2013)

Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

by Michael Beer and Russell A. Eisenstat

Abstract

The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed.

Keywords: Corporate Strategy; Medical Devices and Supplies Industry;

Citation:

Beer, Michael, and Russell A. Eisenstat. "Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'." Harvard Business School Case 912-408, October 2011. (Revised June 2013.)