Case | HBS Case Collection | October 2011 (Revised September 2014)

Music and the (Real) World: Thirty Years of MTV

by Mukti Khaire and Eleanor Kenyon


The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries.

Keywords: Industry Structures; Entrepreneurship; Disruptive Innovation; Internet; Networks;


Khaire, Mukti, and Eleanor Kenyon. "Music and the (Real) World: Thirty Years of MTV." Harvard Business School Case 812-041, October 2011. (Revised September 2014.)