Publications
Publications
- October 2011 (Revised September 2014)
- HBS Case Collection
Music and the (Real) World: Thirty Years of MTV
By: Mukti Khaire and Eleanor Kenyon
Abstract
The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries.
Keywords
Citation
Khaire, Mukti, and Eleanor Kenyon. "Music and the (Real) World: Thirty Years of MTV." Harvard Business School Case 812-041, October 2011. (Revised September 2014.)