Case | HBS Case Collection | October 2011

PunchTab, Inc.

by Ramana Nanda, William R. Kerr and Lauren Barley


PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.

Keywords: Financial Strategy; Investment; Investment Funds; Web Sites; Mobile Technology; Corporate Entrepreneurship; Venture Capital; San Francisco;


Nanda, Ramana, William R. Kerr, and Lauren Barley. "PunchTab, Inc." Harvard Business School Case 812-033, October 2011.