Case | HBS Case Collection | October 2011 (Revised July 2012)

ATR KimEng Financial Corporation

by Li Jin, Michael Shih-ta Chen and Dawn Lau


ATR KimEng is a Philippino asset management business. It is making an important decision on its own strategy going forward: should it stay independent, or be taken over by a large bank in the region. Through this case, we discuss the financial service industry in South East Asia, and study the opportunities and challenges presented by the changing global market dynamics.

Keywords: Asset Management; Mergers and Acquisitions; Capital Markets; Investment; Financial Services Industry; Philippines;


Jin, Li, Michael Shih-ta Chen, and Dawn Lau. "ATR KimEng Financial Corporation." Harvard Business School Case 212-026, October 2011. (Revised July 2012.)