Case | HBS Case Collection | October 2011 (Revised January 2012)

LinkedIn Corporation

by Francois Brochet and James Weber


The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the company's market valuation. In the context of strong investor appetite for social media companies (chief among which, Facebook) and fears of a new bubble driven by lofty expectations, can the firm's fundamentals justify its market price?

Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry;


Brochet, Francois, and James Weber. "LinkedIn Corporation." Harvard Business School Case 112-006, October 2011. (Revised January 2012.)