Supplement | HBS Case Collection | October 2011 (Revised October 2013)

Gracious Eloise: What Do Angels Want? (B)

by Lena G. Goldberg, Janet Kraus and Mary Beth Findlay


Having received an extensive critique of her business plan but only a small amount of financing from an angel group she pitched in 2010, Eloise Bune responds to the angels' concerns, refines her presentation, and pitches her company again.

Keywords: Business Plan; Business Startups; Investment; Presentations;


Goldberg, Lena G., Janet Kraus, and Mary Beth Findlay. "Gracious Eloise: What Do Angels Want? (B)." Harvard Business School Supplement 312-055, October 2011. (Revised October 2013.)