|
Supplement
| HBS Case Collection
|
2011
Gracious Eloise: What Do Angels Want? (B)
by
Lena G. Goldberg, Janet Kraus and Mary Beth Findlay
|
Abstract
Having received an extensive critique of her business plan but only a small amount of financing from an angel group she pitched in 2010, Eloise Bune responds to the angels' concerns, refines her presentation, and pitches her company again.
Keywords: Business Plan;
Business Startups;
Investment;
Presentations;