Case | HBS Case Collection | October 2011 (Revised July 2012)

Boeing 737 Industrial Footprint: The Wichita Decision

by Willy Shih and Margaret Pierson


The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and Manufacturing: Application to Commercial Aircraft," HBS No. 612-035.

Keywords: Teaching; Capital; Standards; Design; Production; Air Transportation Industry;


Shih, Willy, and Margaret Pierson. "Boeing 737 Industrial Footprint: The Wichita Decision." Harvard Business School Case 612-036, October 2011. (Revised July 2012.)