Supplement | HBS Case Collection | September 2011

Exeter Group, Inc. (B)

by Robert G. Eccles, Das Narayandas and Kerry Herman


This case presents a brief description of the decisions the company made regarding whether or not to pursue each of the four projects that are the basis of the (A) case.

Keywords: Customers; Decision Choices and Conditions; Projects;


Eccles, Robert G., Das Narayandas, and Kerry Herman. "Exeter Group, Inc. (B)." Harvard Business School Supplement 412-035, September 2011.