Background Note | HBS Case Collection | September 2011 (Revised December 2011)

Note on Neuromarketing

by Uma R. Karmarkar

Abstract

This note provides some general perspective on the neuromarketing field, with a discussion of both current practices and future directions.

Keywords: Forecasting and Prediction; Information; Marketing; Marketing Communications; Perspective; Technology;

Citation:

Karmarkar, Uma R. "Note on Neuromarketing." Harvard Business School Background Note 512-031, September 2011. (Revised December 2011.)