Case | HBS Case Collection | September 2011 (Revised February 2013)

Trucost: Valuing Corporate Environmental Impacts

by Michael W. Toffel and Stephanie van Sice


Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues—and an ever growing number of corporate environmental rankings—led to a proliferation of competitors to Trucost, and an industry shakeout was predicted. How should Trucost compete?

Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry;


Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)