Teaching Note | HBS Case Collection | 2011

Tengion: Bringing Regenerative Medicine to Life (TN)

by Elie Ofek and Natalie Kindred

Abstract

Teaching Note for 510031.

Keywords: Partners and Partnerships; Production; Marketing; Cash; Health Care and Treatment; Medical Specialties; Research and Development; Biotechnology Industry;

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Ofek, Elie, and Natalie Kindred. "Tengion: Bringing Regenerative Medicine to Life (TN)." Harvard Business School Teaching Note 512-023, September 2011.

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.

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Tengion: Bringing Regenerative Medicine to Life (TN)

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