Case | HBS Case Collection | August 2011 (Revised August 2012)

JetBlue Airways: Deicing at Logan Airport

by Douglas Fearing and Robert S. Huckman

Abstract

The case explores a deicing capacity expansion decision made by JetBlue at Boston Logan International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial scheduled growth for the upcoming winter.

Keywords: operational disruptions; Strategic Planning; Disruption; Cost vs Benefits; Air Transportation; Service Operations; Logistics; Operations; Air Transportation Industry; Boston;

Citation:

Fearing, Douglas, and Robert S. Huckman. "JetBlue Airways: Deicing at Logan Airport." Harvard Business School Case 612-028, August 2011. (Revised August 2012.)