Supplement | HBS Case Collection | August 2011 (Revised September 2011)

The Dannon Company: Marketing and Corporate Social Responsibility (B)

by Christopher Marquis and Bobbi Thomason

Abstract

Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.

Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry;

Citation:

Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)