Supplement | HBS Case Collection | 2011 (Revised from original 2011 version)
by Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.
Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry;
Citation:
Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, September 2011. (Revised from original August 2011 version.)
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Teaching Note | HBS Case Collection | 2013
New Resource Bank: In Pursuit of Green (TN)
Christopher Marquis and Juan Almandoz
Keywords: business and society; entrepreneurial management; growth strategy; leadership; social enterprise; Banking Industry; San Francisco;
Teaching Note | HBS Case Collection | 2013 (Revised from original 2010 version)
B Lab: Building a New Sector of the Economy (TN)
Christopher Marquis and Bobbi Thomason
Keywords: Change; Problems and Challenges; Welfare or Wellbeing; Value; Emerging Markets; Management Practices and Processes; Balance and Stability; Corporate Social Responsibility and Impact;
Burt's Bees: Balancing Growth and Sustainability (TN)
Christopher Marquis