Supplement | HBS Case Collection | August 2011

InnoCentive.com (B)

by Karim R. Lakhani and Eric Lonstein

Abstract

InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external network. Instead, IC@W enabled clients to foster open collaboration amongst its own employees. IC@W became the fastest growing product in InnoCentive's portfolio. In 2010, InnoCentive added "team project rooms" which allowed small groups of solvers from InnoCentive's community to openly add posts and discussion threads after agreeing to the confidentiality and IP transfer requirements of the client. The case raises the questions of how the team room concept could be improved and how clients could be convinced of its benefits.

Keywords: Market Platforms; Cost vs Benefits; Intellectual Property; Networks; Collaborative Innovation and Invention; Product; Groups and Teams; Communication Technology;

Citation:

Lakhani, Karim R., and Eric Lonstein. "InnoCentive.com (B)." Harvard Business School Supplement 612-026, August 2011.