| HBS Case Collection
(Revised from original 2011 version)
Danielle Marcoux at AdNet2Win Technologies
Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty platform. Davide has kept tight control on the development process and has not allowed the design team to discuss difficult issues or challenge each other. Marcoux decides she must confront Davide about his management approach before the team loses their commitment to the design effort.
Keywords: Management Style;
Status and Position;
Web Services Industry;