Case | HBS Case Collection | August 2011 (Revised November 2012)

Danielle Marcoux at AdNet2Win Technologies

by Anthony J. Mayo and Joshua D. Margolis


Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty platform. Davide has kept tight control on the development process and has not allowed the design team to discuss difficult issues or challenge each other. Marcoux decides she must confront Davide about his management approach before the team loses their commitment to the design effort.

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry;


Mayo, Anthony J., and Joshua D. Margolis. "Danielle Marcoux at AdNet2Win Technologies." Harvard Business School Case 412-039, August 2011. (Revised November 2012.)