Supplement | HBS Case Collection | August 2011

Better World Books Video

by Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh

Abstract

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books.

Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry;

Citation:

Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas Steenburgh. "Better World Books Video." Harvard Business School Video Supplement 512-701, August 2011.