| HBS Case Collection
(Revised November 2012)
Ultimate Fighting Championship: License to Operate (A)
The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with Lorenzo Fertitta deciding whether to invest in the company.
Keywords: Governance Compliance;
Entertainment and Recreation Industry;