Teaching Note | HBS Case Collection | July 2011 (Revised January 2012)

Demand Media (TN)

by John Deighton and Leora Kornfeld

Abstract

Teaching Note for 512021.

Keywords: Search Technology; Media; Society; Transformation; Online Advertising; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California;

Citation:

Deighton, John, and Leora Kornfeld. "Demand Media (TN)." Harvard Business School Teaching Note 512-021, July 2011. (Revised January 2012.)