Conference Presentation | May 2011

Viral Videos: The Dynamics of Online Video Advertising Campaigns

by Anita Elberse

Keywords: Online Technology; Advertising;

Citation:

Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the Media, Technology and Society Seminar Series, Northwestern University, Evanston, IL, May 2011.