Article | Organizational Behavior and Human Decision Processes

Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes

by Katherine L Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay and Max H. Bazerman

Keywords: Policy; Government Legislation; Outcome or Result;

Citation:

Milkman, Katherine L., Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay, and Max H. Bazerman. "Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes." Organizational Behavior and Human Decision Processes 117, no. 1 (January 2012): 158–167.