Publications
Publications
- June 2011
- HBS Case Collection
Zespri (TN)
By: Jose B. Alvarez and Mary Shelman
Abstract
Teaching Note for 511001.
Keywords
Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand
Citation
Alvarez, Jose B., and Mary Shelman. "Zespri (TN)." Harvard Business School Teaching Note 511-103, June 2011.