Other Unpublished Work | 2011

Framing the Game: How Positioning Brands in Competition Motivates Political Consumption

by Neeru Paharia, Jill Avery and Anat Keinan
 

Keywords: Brands and Branding; Product Positioning; Competition; Consumer Behavior; Government and Politics;

Language: English Format: Print

Citation:

Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Positioning Brands in Competition Motivates Political Consumption." June 2011.

About the Author

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Anat Keinan
Assistant Professor of Business Administration
Marketing

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