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Case
| HBS Case Collection
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2012
(Revised from original 2011 version)
Ford Motor Company: Strengthening the Dealer Network
by
V. Kasturi Rangan, Katharine Lee and Marie Bell
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Abstract
The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.
Keywords: History;
Distribution;
Consolidation;
Product Launch;
Transformation;
Business Processes;
Financial Crisis;
Auto Industry;